Why Join The Gallery of Homes with Don & Valerie Keeton?
Because we're enjoying our success by handing our leads to you.
With over 50 years of real estate experience we've built a legacy — and now we're ready to let the next generation of great agents take the wheel while we relax a little.
When you join The Gallery of Homes, you don’t get cold Facebook leads that take months to years to close.
You get real buyers and sellers, ready to make moves now.
Here’s what you can expect:
✅ Qualified Seller & Buyer Leads
✅ Mentorship (if you want it) from two of the most experienced agents in the business.
✅ A trusted brand with a long-standing reputation
✅ Less chasing — more closing
We’ve done the groundwork. You just have to follow through.
Ready to grow your business with The Gallery of Homes?
Let’s talk.
Don & Valerie Keeton 402-290-8097
When Experience Matters To You...
Don has been an active agent since 1976 and became a broker owner in 1981, Valerie obtained her brokers license in 1991 and joined Don and became the managing broker. Don was a coach, trainer, and continuing education instructor for over 20 years, and he loves to share ideas on business development.
They enjoy the family atmosphere with their agents, and the comradery developed. When you have questions or need contract support they are always there for you.
Real estate brokerages are changing their business model over and over again. Many brokerages are growing considerably faster than traditional office space brokerage. There are brokerages that don't even have an office manager in the city that their agents work in with The Gallery Of Homes You'll have access to highly experienced broker with active training, mentoring and sales experience.
The big difference between Don & Valerie is that we are always available and they offer over 50 years of brokerage management experience and combined experience of 85 years.
Don has always had the ability to change direction and reinvent his brokerage model over the last 50 years. In 1980 Don left a traditional brokerage and formed a small brokerage (APPLE REALTY) from his home, many agents and brokerages laughed and said that won't work, but it did for20 years. Then Don purchased RE/MAX The Producers franchise which he operated for 15 years. In 2021 he did it again, he left the franchise model and formed "The Gallery of Homes" and his personal business increased from 7 million to nearly 15 million per year. WHY THE CHANGE... Agents are demanding flexibility, higher commission splits, and the fulfillment/pride of running their own business. AND according to the National Association of REALTORS Profile of Home Buyers and Sellers less than 4% of sellers chose the agent because of the firm they worked for, so what are you paying for?
The current real estate commission changes will impact most agents who are not prepared or able to manage their personal commissions generated, so take control of your destiny.
The real estate business is changing and the future for the real estate agent is changing daily. You income is and will continue to be based on your financial and time commitment while brokerages will offer lots of bells and whistles that you wont use, your income will likely shrink and expenses increase. We spent 15 years as broker/owners for one the largest franchises in the world paying monthly fees, franchise fees only to see our bottom line shrink. Our first year as The Gallery of Homes we saw a 74% increase in production with a 50% reduction in monthly costs. How... we took those franchise fees and monthly fees and invested in our personal marketing programs and BOOM. According to the National Association of REALTORS study only 1% of home buyers and sellers chose their agent because of the company they worked for and we found that to be true.
The Gallery of Homes offers marketing programs, leads and training for agents that need or want it. We offer Training from contact development, preparing a market analysis, measuring homes, and business planning. FREE Coaching and Mentoring from a 49+ year expert.
Many agents struggle with having a system for lead generation and prospect follow-up with presentation materials designed to win the deal. We've developed a marketing system that allows us to sell 10-12 Million a year at less than 20 hours a week in a very cost effective manner.
Don began in real estate career in 1976 and founded his first brokerage in 1981 (APPLE REALTY) then in 2005 he purchase the RE/MAX Franchise and changed the company name to RE/MAX The Producers. In November of 2020 we decided to become an independent brokerage and changed the name to THE GALLERY OF HOMES. The following year our personal production increased by 45%.
Don & Valerie made the company name change because they could see a significant change in the way real estate agents will generate their business, and the real estate market was evolving where sellers and buyers want more personal and flexible services. The real estate business is changing dramatically, with the advent of online marketing, cash i-Buyers (buy-outs), virtual tours, easy online paperwork, and companies like Zillow getting into the real estate business with a mission to take you out of the business.
To compete in the new world of real estate, it's up to real estate agents to innovate where their business comes from, and that costs money. Innovate means it's up to you to spend your money on lead generation. In the past brokerages developed the leads and their name helped the agents with lead generation. Today it's all about personal relationships and personal branding. According to a study performed by the National Association of REALTORS only 1% of Buyers & Sellers chose their agent because of the firm they were associated with. The Gallery of Homes and Don & Valerie are here to support their agents while offering the lowest 100% fees of brokerage split programs to accommodate the independent thinking agent.
